Comparing meal kits: HelloFresh, Blue Apron, and EveryPlate in 2024

In 2024, a detailed evaluation of three popular meal kit services—HelloFresh, Blue Apron, and EveryPlate—was conducted to determine their value and affordability. The analysis involved pricing out the ingredients for specific recipes from each service and comparing these costs to grocery store prices. The findings indicated that meal kits are not only affordable but can sometimes be cheaper than traditional grocery shopping. EveryPlate stood out as the most cost-effective option, with an average cost of $5.40 per serving. In contrast, HelloFresh and Blue Apron had higher average costs of $6.55 and $10 per serving, respectively. The analysis highlighted that while EveryPlate offers great value, HelloFresh and Blue Apron provide a wider variety of recipes, including premium options. Blue Apron, despite its higher price point, was noted for its high-end recipes, such as sirloin steak and steelhead trout, which appealed to customers looking for gourmet meal experiences. However, when factoring in the $11 weekly shipping cost, the overall expense of Blue Apron meals edged closer to grocery prices, raising questions about its value proposition. Ultimately, the comparison revealed that while EveryPlate is the best deal for budget-conscious consumers, Blue Apron remains a viable choice for those prioritizing convenience and quality in their meal preparation.