Sep 5, 2024, 12:00 AM
Sep 5, 2024, 12:00 AM

Amazon set to broadcast NBA, MLB, NHL games soon

Highlights
  • Amazon is in late-stage talks to livestream local broadcasts of NBA, MLB, and NHL games on Amazon Prime.
  • The streaming service could launch next month, offering access to games for about $20 a month.
  • This deal may significantly change regional sports broadcasting and accelerate the trend of cord-cutting.
Story

Amazon is negotiating a significant deal to stream local broadcasts of NBA, MLB, and NHL games, potentially transforming regional sports viewing for fans. The agreement, which could be finalized soon, aims to provide access to broadcasts from 12 NBA teams, five MLB teams, and nine NHL teams via Amazon Prime, with a subscription fee of approximately $20 per month. This move comes as Diamond Sports, the parent company of Bally Sports, seeks to emerge from bankruptcy by securing lucrative streaming contracts. The streaming service is expected to launch in conjunction with the upcoming NHL and NBA seasons, further promoting the trend of cord-cutting among sports fans. While Bally Sports will continue to air games on cable, the new streaming option could attract a significant number of viewers who prefer online access. The deal is part of a broader strategy by Amazon, which has already secured an 11-year agreement to stream 66 nationally televised NBA and WNBA games starting in the 2025-2026 season. Diamond Sports, which has been in Chapter 11 bankruptcy since March 2023, is banking on this streaming pact to stabilize its financial situation. The company is also in discussions to secure additional streaming rights for MLB teams, which could enhance its market position. Meanwhile, MLB is exploring the possibility of launching its own streaming network, indicating a shift in how sports content is distributed. As Amazon continues to expand its sports broadcasting portfolio, it is also involved in other sports agreements, including a weekly NFL game. The outcome of these negotiations will not only impact Amazon's streaming services but also the future of regional sports broadcasting as a whole.

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