Disney combines Hulu and Disney+ into one streaming app

In the United States, Walt Disney Co. has announced major changes to its streaming services that will impact how consumers access content. CEO Bob Iger revealed during an earnings call that the integration of Hulu into the Disney+ app is set to take place in 2026. This decision aims to provide a unified app experience for users, allowing them to access both Hulu and Disney+ content from a single platform. The integration will not only streamline viewing options but is expected to enhance overall user satisfaction, a key priority for the company in an increasingly competitive streaming market. Iger explained that the new app will feature a robust lineup, showcasing popular brands and franchises alongside news and live sports content, ultimately creating a comprehensive package for entertainment seekers. Alongside the announcement, Disney is boosting its ESPN offering through an enhanced ESPN App that can be bundled with Disney+ and Hulu for a subscription fee of $29.99 per month. This move highlights the company’s strategy to consolidate its offerings in a time when subscriptions have reached a record high at 183 million across Disney+ and Hulu, an increase of 2.6 million in just one quarter. Additionally, it reflects Disney's broader strategy of leveraging its growing subscriber base to optimize advertising revenues and explore potential price adjustments in the future. In the months leading to the integration, Disney+ users will gradually see changes, including the replacement of the Star tile with Hulu content on the platform. Disney took full control of Hulu in June 2024 after a significant financial transaction with Comcast's NBCUniversal, further solidifying its position in the streaming landscape. This integration is part of a long-term vision for Disney to enhance the consumer experience and capitalize on the synergy within its streaming services.