Jellycat accuses Aldi of copying its Dexter Dragon toy design

Jellycat, a prominent soft toy manufacturer, has accused Aldi of copying its popular Dexter Dragon design, which retails for £27, by offering a similar toy for just £4. This allegation is part of a broader concern from Jellycat regarding Aldi's history of design infringements, as noted in previous disputes, including a notable case with M&S over a cake design. The controversy has sparked discussions among soft toy enthusiasts, who have labeled the Aldi version as a 'rip off' while acknowledging its affordability. Following the complaint, Aldi's dragons have reportedly been removed from store shelves, although the supermarket has denied any wrongdoing, asserting that their product is not a copy. The incident highlights the ongoing challenges faced by brands in protecting their intellectual property in a competitive market, especially as Jellycat continues to gain popularity among consumers, including members of the Royal Family. Founded in 1999 by brothers William and Thomas Gatacre, Jellycat has seen a surge in demand for quirky stuffed animals, reminiscent of the Beanie Baby craze of the 1990s, further complicating the landscape for budget retailers like Aldi.