Sony introduces groundbreaking Bravia 8 II OLED TVs with enhanced features

In Tokyo and the UK, on April 2, 2025, Sony unveiled its latest Bravia TV lineup, which includes the premium Bravia 8 II OLED models that use Quantum Dot OLED technology. These new models, featuring screen sizes of 55 and 65 inches, promise a 25% increase in peak brightness compared to the A95L flagship models, along with advanced support for Dolby Vision, Dolby Atmos, and 4K/120Hz gaming. With AI Scene Recognition and enhanced features for picture quality optimization, the Bravia 8 IIs are designed for discerning AV enthusiasts. In addition to the Bravia 8 IIs, the Bravia 5 and Bravia 3 models were also showcased. The Bravia 5 models are positioned as upper mid-range options, offering impressive color volume and contrast improvements over their predecessors, the X90Ls. Despite some limitations in brightness and dimming zones compared to the higher-end series, the Bravia 5s aim to provide exceptional picture quality, particularly regarding color accuracy and vibrancy. Meanwhile, the Bravia 3 range targets value-conscious consumers, delivering good performance with older X1 processing technology. Available in a variety of sizes, the Bravia 3s are already released in the U.S., making them an appealing choice for budget buyers looking for solid features without the latest advancements. The introduction of these models exemplifies Sony's continued commitment to creating high-quality televisions that cater to different market segments. Sony's approach to naming these new models has sparked some confusion, as the Bravia 8 II designation fits into an existing series structure alongside the Bravia 9 Mini LED models. Despite existing challenges, these TVs have been positively received in side-by-side comparisons with other brands, showcasing their superior brightness handling, motion performance, and overall picture quality. The Bravia 8 II's expected release further solidifies Sony's leadership in the premium TV market, setting expectations for superior home entertainment experiences.