Aug 14, 2024, 6:30 AM
Aug 14, 2024, 6:30 AM

Ford Offers Hybrid Pickup Truck with All-Wheel Drive

Highlights
  • Ford debuts the 2025 Maverick hybrid pickup truck with all-wheel drive.
  • Buyers can now opt for an efficient hybrid powertrain along with all-wheel drive and a towing package.
  • A step towards mainstream adoption of hybrid technology in pickup trucks.
Story

Ford has unveiled updates for the 2025 Maverick, a model that has gained significant popularity since its debut in 2021. The new enhancements aim to broaden the truck's appeal, although they come with some trade-offs. Buyers seeking all-weather capability or increased towing capacity must opt for the more powerful 2.0-liter EcoBoost engine, which offers a maximum towing capacity of 3,500 pounds but at the cost of fuel efficiency, rated at 22 city mpg and 29 highway mpg. Initially, the Maverick's hybrid model was designed for affordability, limited to front-wheel drive and boasting an impressive 42 mpg. However, the base price has risen from $19,995 in 2022 to $23,920 for 2024, with the hybrid option now costing an additional $1,500. This shift reflects broader trends in the market, as competitors like Toyota and Ram are also introducing hybrid options in their full-size trucks, indicating a growing interest in fuel-efficient alternatives. Ford's all-electric F-150 Lightning continues to lead the full-size electric pickup market, with sales up 55% in 2023 compared to the previous year. However, the high cost of electric trucks, such as the Rivian R1T starting at $70,000, poses challenges for consumers, particularly those needing towing capabilities. As the industry evolves, Ford's strategy emphasizes hybrid models as a profitable segment, while General Motors maintains a focus on full electrification as its long-term goal. The 2025 Maverick's starting price is now set at $26,295, with the hybrid drivetrain becoming standard, reflecting Ford's commitment to adapting to market demands.

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