Meghan Markle reconsiders brand name after trademark setback
- Meghan Markle's trademark application for her brand American Riviera Orchard was refused by the USPTO due to geographical naming restrictions.
- Her team is considering alternative names and is aware of the potential costs involved in rebranding.
- Despite the challenges, they remain optimistic, drawing inspiration from Kim Kardashian's successful brand name change.
Meghan Markle is facing challenges with her lifestyle brand, American Riviera Orchard, after the US Patent and Trademark Office (USPTO) rejected her trademark application. The refusal was based on the principle that geographical locations cannot be trademarked, which has led Markle's team to consider alternative names. This situation has drawn parallels to Kim Kardashian's experience with her shapewear brand, which also required a name change due to trademark issues. Despite the setback, insiders indicate that Markle's team is not overly concerned, as they believe a name change could still lead to a successful brand launch. However, they acknowledge that changing the name at this stage could incur significant costs due to existing branding efforts. Markle has three months to respond to the USPTO's decision and must pay an additional fee to continue the trademark process. The brand name was intended to reflect her life in Santa Barbara, California, where she lives with her family. The team views the USPTO's feedback as a routine part of the trademark application process and plans to address the situation promptly.