Global Times blasts new Superman movie for ignoring Chinese values

In China, the Chinese state-run Global Times published a critical review of the James Gunn-directed Superman reboot shortly after its release. The review noted that the film was not well-received by Chinese audiences due to its portrayal of individualism, which is at odds with the Communist Party's emphasis on collective sacrifice. The film managed only $6.6 million during its opening weekend, which some sources described as underwhelming given its reported budget of $400 million. This lack of excitement is largely attributed to strong competition from domestic films that resonate more with local cultural values, such as the hit animated film Ne Zha 2. The article emphasized that the values portrayed in American films often do not align with the expectations of Chinese viewers, who prefer narratives infused with collective ideals rather than glorification of individual triumphs. The review further suggested that the character of Clark Kent might find success in China if his narrative shifted towards more relatable, ordinary struggles instead of his extraordinary claims to be a savior. The notion is that a cultural shift could lead to a deeper connection with Chinese audiences, bridging divides through shared experiences and values. In discussing globalization, the Global Times pointed out a broader trend of cultural disconnects, suggesting that films like Superman struggle to find global relevance amidst cultural differences. The media assertion highlights the ongoing friction between Western and Chinese storytelling, exacerbated by the strict ideological confines within which Chinese films need to operate. Ultimately, the review concluded that for Hollywood to compete in China’s lucrative market, American filmmakers must adapt their narratives to incorporate elements of traditional Chinese storytelling, such as wuxia themes that promote collective morals over personal glory. It suggested that a fusion of cultural perspectives could yield a new archetype that appeals more broadly on the global stage. This review, reflective of the broader state-controlled narrative, underscores the difficulty Western films face in gaining traction in China, where local productions are crafted to align with government expectations and native sentiments.