Renais Gin Launch by Alex and Emma Watson in the U.S

In a recent media launch event in New York City, siblings Alex and Emma Watson unveiled their new spirit, Renais Gin, which is deeply rooted in their family's winemaking legacy in Chablis, France. Their father, Chris Watson, established the family vineyards 30 years ago, and the gin reflects this heritage by incorporating elements of the Chablis terroir, such as linden flowers and romorantin grapes, which are rare in the region. The innovative approach of upcycling leftover grapes from winemaking sets Renais Gin apart in the competitive spirits market. Alex Watson's fascination with the concept of terroir, which encompasses the environmental factors influencing a wine's character, inspired the creation of Renais Gin. The siblings aim to replicate the flavor profile of Chablis wine by using limestone and rock salt, resulting in a spirit that is both approachable and smooth. This unique flavor profile is intended to attract a diverse audience, making it suitable for various drinking occasions. The gin is positioned as a premium product, with a focus on hospitality and on-premise delivery, allowing bartenders to share the story behind the spirit. As gin's popularity continues to rise in the U.S., particularly among younger consumers, Renais Gin seeks to carve out its niche in this growing market. With nearly 9 million cases sold in 2023, the gin market is thriving, and Renais Gin aims to capitalize on this trend by offering a high-quality product that emphasizes its origins and craftsmanship. The Watson siblings are committed to making Renais Gin a standout choice for consumers and bartenders alike.