Concord Acquires Daddy Yankee's Music Catalog for Latin Expansion
- Concord has acquired Daddy Yankee's music publishing and master recording catalog, which includes significant hits like 'Gasolina' and 'Despacito'.
- The deal covers Daddy Yankee's works from 2002 to 2019 and includes rights to his name, image, and likeness.
- This acquisition enhances Concord's position in the Latin music industry, reinforcing its commitment to expanding this segment of its catalog.
Concord Music has taken a significant step into the Latin music sector by acquiring the publishing and master recording catalog of renowned reggaeton artist Daddy Yankee. The acquisition, announced in October 2024, encompasses Yankee's work from 2002 through 2019, featuring major hits such as 'Gasolina,' 'Despacito,' and 'Con Calma.' These songs have not only topped charts globally but also contributed immensely to the evolution of Latin pop music over the past two decades. The agreement also includes certain rights related to Daddy Yankee’s name, image, and likeness, positioning Concord to leverage the artist's brand. The Miami office will manage this extensive catalog, which adds to Concord's existing collection of over 1.3 million songs and sound recordings. This strategic acquisition aims to strengthen Concord’s presence in the Latin music space, a segment that has shown substantial growth and popularity. With successful Latin Grammy nominations this year, including for artists like Daymé Arocena and Camilo Lara, Concord has demonstrated its commitment to nurturing talent within the Latin music genre. The company plans to continue its efforts in signing new artists and acquiring more significant content moving forward, ensuring they remain at the forefront of the industry. This acquisition reflects the broader trend of increasing recognition and integration of Latin music into the global music landscape, with Daddy Yankee being a pivotal figure in this evolution.