Taylor Swift's Folklore album skyrockets thanks to 'August' resurgence

In the United States, Taylor Swift's album Folklore saw a remarkable surge on the Billboard 200 chart, climbing 20 spots to No. 25. This increase can largely be attributed to the annual popularity of the track 'August,' which has consistently performed well in streams and sales during the month of August. The track's contribution was significant, as it not only helped elevate the album's overall standings but also secured its position back in the top discussions among fans and chart analysts alike. In the recent tracking week, Folklore reported over 22,100 equivalent album units sold, marking a 33% increase from the previous week when it had shifted approximately 17,700 units. Among these, around 2,400 were pure album purchases, indicating a robust interest from her fanbase amid ongoing promotional activities surrounding her upcoming album. Notably, 'August' re-entered the top 10 on both the Alternative Digital Song Sales and Alternative Streaming Songs charts. Taylor Swift's impact on sales and streaming has been historically significant whenever new music is announced, and the buzz around her next project, 'The Life of a Showgirl,' scheduled for release on October 3, appears to be fueling further interest in her past works. The excitement surrounding Swift's new album has brought her previous albums back into the limelight, with her eleventh album, The Tortured Poets Department, also seeing a resurgence in chart rankings in various regions, including the UK. As anticipation builds for the new album's release, several of Swift's previous works such as Reputation, Lover, Midnights, and 1989 are gaining traction as well, demonstrating her enduring appeal and the loyalty of her fan base. Overall, the continued engagement with her music underlines the strong relationship between artist activity and the performance of an artist’s back catalog in the music industry.