Jeremy Clarkson faces backlash for Christmas beer price hike
- Jeremy Clarkson has increased the price of his Christmas-themed beer from £30 to £35.
- Shoppers have criticized his decision, citing it as insensitive given the financial challenges many face during the holidays.
- The uproar highlights ongoing issues with price hikes during the festive season, particularly from wealthy brands.
In the lead-up to Christmas 2024, Jeremy Clarkson, the former Top Gear presenter and current host of Clarkson's Farm, has drawn criticism for raising the price of his beer offerings. Clarkson founded Hawkstone Brewery three years prior and offers his standard beer, Jeremy’s Lager: Great Farm Package, for £30 throughout the year. However, as the festive season approaches, he has rebranded this product as the Fa-La-Lager Pack and increased the price to £35, despite it being the same product with only a bow added to the packaging. The gift pack continues to include ten bottles of lager, two bags of Clarkson crisps, and two beer coasters, but shoppers have expressed outrage over the price increase, highlighting the difficult financial times many face during the holiday season. One observer, 23-year-old Katie Ward, remarked on the insensitivity of increasing prices for the same product, particularly by someone like Clarkson, who is perceived to be financially secure. This incident is not Clarkson's first instance of controversy, as he has previously sparked outrage with social media posts, including a recent bonfire celebration where he burned an effigy resembling Donald Trump. The backlash against Clarkson's holiday pricing reflects broader societal discontent with how companies capitalize on the festive season, especially amid ongoing economic challenges.