Logan Paul faces backlash over Lunchly launch on Twitter X

Logan Paul has faced significant backlash on social media following the launch of his new snack product, Lunchly, which many perceive as a copy of Kraft Heinz's Lunchables. The controversy escalated when users on Twitter X began fact-checking Paul's claims about the healthiness of Lunchly and his PRIME drink, which has been criticized for its high sodium and potassium content. In response to the criticism, Paul engaged in a heated exchange on the platform, even accusing Elon Musk of promoting 'fake speech' instead of free speech. The situation worsened when Paul attempted to defend Lunchly by making unfounded claims about Lunchables containing lead, which only fueled further scrutiny. His efforts to compare the two products were also met with community fact-checking, leading to more disputes online. Frustrated by the negative attention, Paul ultimately disabled comments on his posts, attempting to silence dissenting opinions. This incident has drawn attention not only to Paul's entrepreneurial ventures but also to the broader implications of influencer marketing and product integrity. The backlash reflects a growing concern among parents and educators regarding the healthiness of snacks marketed to children. As a result, Logan Paul has become a trending topic for all the wrong reasons, reminiscent of past controversies in the food industry. The ongoing drama highlights the challenges faced by influencers when they venture into product development, especially when it involves nostalgic brands that consumers hold dear.