Moosehead celebrates its history as Canada’s oldest independent brewery

In Canada, Moosehead Breweries Limited, founded in 1867, is recognized as the country's oldest independent brewery. Located in Saint John, New Brunswick, Moosehead operates as a family-run business, currently in its sixth generation of ownership by the Oland family. Despite the increasing dominance of larger corporations over the craft brewing industry, Moosehead has managed to maintain its independence. Recently, they announced a unique promotion centered around the days of the American presidency, launching 1460 cans in honor of each presidential day. This promotion reflects their commitment to engaging with the local community and the craft beer market. However, the limited number of cases available has raised questions about the overall reach and viability of craft breweries in today's market, as many remain confined to local establishments, often overshadowed by larger breweries. The announcement sparked mixed reactions about the craft beer landscape, with some questioning whether American craft brewers are remaining silent given the political climate.