Utah Mammoth reveals their new name after extensive fan involvement

In Salt Lake City, Utah, the NHL team formerly known as the Arizona Coyotes has adopted a new permanent name. The franchise, owned by Ryan and Ashley Smith, revealed that after more than a year of fan input and voting, the team will be known as the Utah Mammoth. This announcement took place on a Wednesday, marking the culmination of a thoughtful naming process that involved community participation in selecting from various options. The name change reflects a commitment by the franchise to build a strong connection with the local community. Both owners highlighted that the brand signifies their identity, history, and the collective effort to foster an 'unstoppable force' as they progress as a team. The Utah Mammoth will retain colors from the previous name and maintain an element of regional representation through its logo, which incorporates motifs reflecting Utah's mountainous geography. Among the final name candidates were Mammoth, Outlaws, and Utah Hockey Club, with Mammoth emerging as the favored choice after weighing trademark issues notably faced with the term 'Yeti'. Furthermore, the franchise is poised for an interesting summer, holding the fourth overall pick in the upcoming NHL draft and with significant salary cap space. The current roster boasts emerging talents, such as captain Clayton Keller and promising young player Logan Cooley, offering a glimpse of potential playoff contention in the near future. The franchise has undergone a rebranding since shifting from Phoenix to Salt Lake City, signifying not only a new name but also a new chapter in its operational history. Overall, the announcement has been received positively within the community, suggesting a well-received identity that aligns well with the local culture. With the launch of the new name, there is a collective sense of excitement as the team gears up to solidify its presence in Utah and build a legacy rooted in both local pride and competitive spirit.