Entrepreneurs pitch innovative products in Dragons' Den episode

On February 6, 2025, a new episode of Dragons' Den aired, featuring a diverse group of entrepreneurs who presented their innovative products to a panel of experienced investors. Among the entrepreneurs were Bikke Chettri and Kelsang Shakya, who showcased their bidet attachment business aimed at promoting a wash-over-wipe hygiene model for UK households. Their products are designed to fit onto 90 percent of toilets in the country and claim an easy installation process. The pitch sought investment to help the company expand its reach and promote the benefits of improved hygiene. Another notable pitch came from veterinarian Guy Sandelowsky and former investment banker Shiv Sivakumar, who introduced their plant-based dog food aimed at meeting the nutritional needs of pets without using meat. Their recipes include a variety of wholesome ingredients such as sweet potatoes and lentils, and the aim was to cater to environmentally conscious pet owners. The duo expressed confidence in this innovative approach to dog nutrition and were excited to secure backing from the dragons. Faye Whitley and Jake Powell presented a bee revival kit inspired by a personal experience with a struggling bee. They highlighted the importance of bees in the ecosystem and hoped their product would encourage people to take action in supporting bee populations. Their pitch aimed to create a buzz around the issue of declining bee numbers and seek funds for further development of their kit. Lastly, Will Little introduced his independent coffee company, focusing on revolutionizing the UK's instant coffee market. His products are free from added sugars and artificial flavors, offering a range of flavors that cater to different preferences, including Nespresso-compatible options. The goal of his pitch was to convince the investors of the potential for growth in the coffee sector while underscoring the quality of his offerings. Throughout the episode, the seasoned investors evaluated each pitch, providing feedback to the entrepreneurs and determining which concepts were viable for financial backing.