Titans QB Will Levis Launches Mayonnaise Scent

In an unexpected partnership, 25-year-old Tennessee Titans quarterback Will Levis has teamed up with Hellmann’s Mayonnaise to create a one-of-a-kind fragrance titled “8, Parfum de Mayonnaise.” This collaboration reflects Levis's long-standing affection for mayonnaise, which he developed during his college years at the University of Kentucky. The fragrance, named after his jersey number, is a bold move in the world of athlete endorsements, which typically feature more conventional scents. The fragrance features an unusual blend of six notes, including tart lemon, mayonnaise accord, parsley, coffee undertones, musk, and creamy vanilla. This unique combination sets it apart from other athlete-endorsed products, as it ventures into the realm of food-scented fragrances, a territory not previously explored by sports icons like Michael Jordan and David Beckham. The initial release of the 30ml bottle, priced at $8, quickly sold out, indicating a strong consumer interest in this quirky product. Levis's charisma and willingness to embrace his love for mayonnaise have undoubtedly contributed to the fragrance's appeal. As Levis enters his second season with the Titans, following a rookie year where he started nine games, this innovative venture into the fragrance market showcases his multifaceted personality and marketing potential, further solidifying his presence both on and off the field.