Samsung's Galaxy S24 Ultra Sale Kicks Off Before Black Friday
- Samsung has initiated an early Black Friday sale featuring significant price reductions for several products, including the Galaxy S24 Ultra.
- Customers can receive a $120 discount on select color variants or a $270 discount if they do not have an eligible device to trade in.
- This promotion reflects Samsung's competitive pricing strategy ahead of the holiday season, aiming to increase sales and attract customers.
On October 29, 2024, in the United States, Samsung unveiled a major promotion ahead of the holiday shopping season, specifically aimed at its flagship Galaxy S24 Ultra smartphone. This initiative is part of a broader early Black Friday sales strategy, with the company looking to invigorate consumer interest and drive sales as the holiday season approaches. The promotion includes substantial price reductions, highlighting Samsung's effort to remain competitive against other tech giants in a crowded market. For the Galaxy S24 Ultra, Samsung has introduced a two-tier discount system. The first offers a straight $120 off for consumers purchasing specific color options, such as blue, green, and orange. Alternatively, customers who are not trading in a device can receive a more significant discount of $270 off the sticker price. Such price cuts indicate Samsung's aggressive marketing tactics, as it aims to capitalize on consumer behavior during peak shopping periods like Black Friday. The company is also evaluating the trade-in values of competing devices, with the Galaxy S23 Ultra receiving a notably low valuation in terms of trade-in potential despite its recent release. This move reflects Samsung's efforts to attract a broad customer base while promoting its latest product offerings, ultimately positioning itself strongly for the upcoming holiday season.