Switzerland reveals Euro 2025 mascot Maddli, the Saint Bernard puppy
- Switzerland introduced Maddli, a Saint Bernard puppy, as the mascot for the 2025 women's European football championships.
- The mascot is named after Madeleine Boll, the first licensed female footballer in Switzerland.
- Maddli embodies the spirit of the tournament and aims to inspire young audiences across Europe.
On Friday, Switzerland introduced Maddli, a Saint Bernard puppy dog who will serve as the mascot for the 2025 women’s European football championships. The unveiling took place at Geneva's main railway station, where Maddli engaged with children and later appeared at the Letzigrund stadium in Zurich. The occasion marks a significant development for women's football in the country, highlighting the evolution of the sport since Madeleine Boll, the first licensed female footballer in Switzerland, began her career 60 years ago. Boll, who captained the national team, expressed pride and nostalgia in her connection with Maddli, emphasizing the strides made in women's football, a sport that only began gaining traction around the time she started playing. Maddli’s name is a tribute to Boll's legacy, symbolically connecting the past with the present. The mascot reflects the qualities of Saint Bernards, known for their bravery and rescue capabilities in the challenging Swiss Alps. This choice resonates with the tournament's spirit, aiming to inspire young fans and promote the values of collaboration and support in sports. Swiss stadiums will host the Euro 2025 tournament, running from July 2 to 27, 2025, engaging both local and international audiences. The event further emphasizes the ongoing commitment to women's sports in Switzerland, showcasing talent from both host and visiting teams across eight cities. Currently, nine teams are confirmed for participation, including the hosts and several strong European contenders such as England, Germany, and France. The final placements for four additional teams will be determined through playoffs, with the tournament draw scheduled for December 16 in Lausanne. As anticipation builds, fans are encouraged to secure their tickets, as 720,000 will be available starting at 25 Swiss francs. The tournament is expected to capture substantial attention and support, marking a significant milestone in Switzerland's sports history and women's football development.