Google unleashes new Gemini AI features to enhance user experience

On March 13, 2025, Google announced significant updates to its Gemini AI models, particularly the Gemini 2.0 version, aimed at enhancing user interaction and understanding. These improvements were part of Google's ongoing efforts to broaden the appeal and usability of its AI tools. The upgraded model introduces advanced features such as an increased context window of 1 million tokens, allowing users to engage more deeply with content. In addition to this, the new reasoning model can now utilize users' search history to personalize responses further, providing a more tailored interaction. In a bid to make AI more accessible, Google has made upgrades to the Deep Research tool, which now allows users to request comprehensive reports on various topics for free, despite having limited usage rights. This enhancement aims not only to attract free users but also to compete with other AI solutions in the market. As part of the update, Google includes features such as file uploads and faster output, further facilitating an intuitive user experience. The integration of search history into Gemini’s AI capabilities raises concerns regarding privacy, but Google emphasizes that users need to opt-in to this feature, allowing them control over how their data is used. Critics have voiced apprehensions about the implications of using personal data to improve AI offerings, yet Google points out that users have already consented to share their search data by utilizing Google services. Thus, the benefits could outweigh the risks of data sharing for many users. This strategic move supports Google's aim to invest heavily in AI technology as it seeks to maintain and grow its market share amidst increasing competition from other tech giants. Despite ongoing discussions regarding monetization in the generative AI space, Google remains committed to expanding its AI offerings, demonstrating confidence in the long-term potential of AI integration within its product suite. Users interested in taking advantage of these improvements can explore the new features while knowing that Google is making efforts to blend advanced technology with user-centric approaches.