China's biggest trade fair wraps up as global businesses adapt to digital changes

In Guangzhou, China, the 136th China Import and Export Fair, known as the Canton Fair, concluded its one-month tradeshow on December 5, 2024. This fair, prominent in the global trade landscape, showcased an impressive record of participation and digital integration, further solidifying its position as an innovative trade platform. Almost 48,000 exhibitors showcased a collective total of 3.75 million products on the online exhibition platform. This marked a significant year-on-year growth of 60% for exhibitors and a 50% increase in the volume of exhibits presented online. The shift towards an online format has allowed the fair to function beyond traditional time constraints, promoting continuous engagement throughout the year. In addition to the sheer volume of participation, the fair introduced notable technological advancements to enhance the experience for both exhibitors and buyers. A virtual digital assistant and the new Canton Fair App were launched, aiming to improve convenience and accessibility in trading activities. The digital assistant aids participants in navigating the extensive online offerings, while the app provides essential tools to streamline the trading process. For exhibitors, this innovation means the potential to remain accessible to buyers without being physically present at the venue. Industry professionals are already recognizing the tangible benefits of these advancements. Li Bingye, marketing manager of Shijiazhuang Decno Decoration Materials Co., Ltd., expressed the newfound flexibility that allows for continuous showcasing of their products. This blend of online and offline opportunities is particularly valuable in a fast-paced trade environment where businesses strive to maximize their exposure and reach. The sentiments of Mr. Liang, a sourcing head for Indonesia's Kawan Lama Group, further emphasize this point. He noted the credibility of suppliers on the online platform, which are verified and include many industry leaders, making them a reliable resource compared to traditional channels. The Canton Fair's innovative approach to combining both digital and physical trade interactions places it at the forefront of the evolving marketplace. Its strategic vision seeks to set new standards for industry engagement and connectivity, making it a market leader in global trade. The next event, the 137th Canton Fair, is scheduled to take place in Guangzhou from April 15 to May 5, 2025. This indicates the fair's ongoing commitment to facilitating global trade while enhancing its digital offerings to suit contemporary market demands.