Amazon Prime Day 2025 brings four days of savings from July 8

In the United Kingdom, Amazon Prime Day 2025 will take place from July 8 to July 11, marking a significant extension of the sales event from the typical two days to four. This year's Prime Day promises substantial discounts across a wide range of categories, including electronics, home goods, beauty products, and school supplies. As experts suggest, consumers should focus on buying items in categories where they will find the most savings, particularly personal and smart home technology. Items from Amazon-owned brands generally see the largest discounts, while other tech brands such as Apple and Samsung also participate in the sale. Moreover, shoppers are advised to create a wish list prior to the event as a way to avoid impulsive purchases and ensure they are buying only what they truly need. Techniques like using the Amazon app for notifications on price drops and shopping Lightning Deals are recommended to maximize savings. The early Prime Day offers are already showing promising discounts. Notably, products such as air fryers, cooling pillows, and smart TVs are expected to be among the highlighted deals during the event. While TVs and gaming-related products will be available during Prime Day, experts recommend waiting for possibly better deals during the Labor Day sales for those categories. Large appliances and furniture are also suggested to be deferred until later sales events. The competition is expected to intensify as other retailers, like Target and Best Buy, prepare for their own summer sales around the same time as Prime Day, which could offer alternative savings opportunities for consumers shopping for different items. In conclusion, it is evident that the extended duration of Amazon Prime Day presents an excellent opportunity for consumers to score significant savings on select items. However, strategic planning and informed decision-making are crucial to ensure that optimal purchases are made during the event. As the event approaches, consumers should remain vigilant for emerging deals and discounts as they are released.