Nick Cooney commits $100 to charity for each book pre-order
- Venture capitalist Nick Cooney announced a charitable initiative linked to his book launch.
- For every pre-order of his book, Cooney will donate $100 to high-impact charities until his personal wealth is exhausted.
- This campaign emphasizes maximizing personal impact and making charitable giving integral to the reading experience.
On April 4, 2025, in New York City, venture capitalist Nick Cooney announced a unique approach to his upcoming book launch. Instead of viewing the launch as merely a sales event, he decided to turn it into a charitable campaign by pledging to contribute $100 to high-impact charities for every pre-order made through Amazon. This initiative aims to engage readers in philanthropy even before they open the book, encouraging immediate action toward making a difference in the world. Cooney, founder of investment firm Lever VC, elaborated on his belief in maximizing personal impact and overcoming psychological barriers to helping those in need. The book, titled 'What We Don't Do: Inaction in the Face of Suffering and the Drive to Do More,' is set to be published on April 15, 2025. It focuses on how even small acts of kindness and contributions can lead to significant changes in the lives of others. By addressing the reasons why people fail to act in situations that require help, Cooney provides insights and practical advice for maximizing one's impact on the world. He is committed to donating $100 for each pre-order until he exhausts all his personal liquid assets, highlighting his dedication to the cause. Cooney’s approach is designed not only to benefit charities but also to make the act of reading more meaningful for his audience. Through various channels, including social media campaigns and influencer partnerships, the initiative is gaining traction. The publisher, Regalo Press, known for blending philanthropy with publishing, supports this effort by making donations to charities on every publication deal. The unique campaign reflects a growing trend among authors and public figures to link their promotions with charitable endeavors, shifting the focus from profit to purpose. As Cooney strives to 'bankrupt' himself for charity, this creative fundraising strategy sparks conversations about the responsibilities of those with financial means and the impact of collective small actions in addressing larger societal issues.