Scientists create a new color called olo using lasers and computing

In a groundbreaking research project at the University of California, Berkeley, scientists have successfully created and observed a new color known as 'olo.' This innovative feat was accomplished by a team led by vision scientist Austin Roorda and computer scientist Ren Ng, who developed a specialized technique to stimulate only the M cones of the human retina. This has allowed a select group of individuals to perceive a vibrant teal hue that cannot be found in nature or traditional color palettes, such as paint cans. The research, which was published in the journal Science Advances, marks a significant advancement in the field of vision science. The experiment, referred to as Oz Vision, draws inspiration from the classic film The Wizard of Oz, where the technicolor world represents a kind of vividness and vibrancy that is rarely seen in reality. The technological advancements made by Roorda and Ng could have profound implications for understanding visual perception and addressing conditions that lead to blindness. Currently, the extraordinary color olo can only be seen in a specialized laboratory setting where the laser and computing technologies are employed. The process of inducing this color is exclusive and sophisticated; it precisely targets specific retinal cells, making it impossible for the average person to replicate or observe the color outside of controlled conditions. The endeavor not only aims to expand the limitations of human visual experience but also has potential applications in therapeutic areas, such as aiding individuals with colorblindness. As the team continues to explore this new color, they hope to further unlock the mysteries of how we perceive colors and the potential of color stimulation to support visual health. This pioneering work enhances our understanding of both color perception and the influence of technology on our visual environment.