Uncovering the Nazi Past of America’s Leading Coffee Supplier

Austin Frerick's book explores the troubling history of JAB Holding Company, a major player in the coffee industry that has surpassed Starbucks in sales. The company was controlled by the Reimann family, who were deeply involved with the Nazi regime in Germany. Albert Reimann Jr. aligned himself with Hitler as early as 1923, and both he and his father exploited forced labor in their operations. Their financial success surged during the Nazi era, with sales tripling after the regime's rise to power. The Reimanns' ties to the Nazi party allowed them to prosper while many others suffered. Emilie, a family member, witnessed the horrors of the regime firsthand, including the arrest of her father by the Gestapo. Despite the family's dark past, they managed to maintain a facade of victimhood, with Albert Jr. denying any wrongdoing until his death in 1984. His children later took the company public, further obscuring its origins. As of August 2023, JAB's subsidiary, JDE Peet’s, continues to operate in Russia, justifying its presence by claiming coffee is essential for health. This highlights the ongoing ethical dilemmas surrounding companies with controversial histories. The Reimanns' legacy serves as a reminder of how corporate interests can overshadow moral responsibilities. The narrative of JAB Holding Company illustrates the complexities of consumer choice in a market dominated by large corporations. While consumers may believe they are supporting local businesses, they are often unwittingly contributing to the profits of conglomerates with troubling pasts. This raises important questions about accountability and the impact of corporate practices on communities.