Taylor Swift reclaims ownership of her music catalog

In the United States, on May 30, 2025, Taylor Swift announced that she had officially re-acquired the rights to the master recordings of her first six albums, a significant milestone in her career as an artist. Previously, these recordings were sold by her former label, Big Machine, to music executive Scooter Braun in 2019, and later transferred to Shamrock Capital in a deal reportedly valued at $300 million. This achievement means that all of Swift's music, including unreleased songs and music videos, now belongs to her, allowing her to take full control over her artistic works. Following this announcement, her boyfriend, NFL player Travis Kelce, publicly expressed his support during a recent episode of the 'New Heights' podcast, which he co-hosts with his brother Jason Kelce. While discussing various topics, the guest Shaquille O'Neal played Taylor Swift's hit song “I Knew You Were Trouble” on his phone, lip-synching to it, which elicited excitement from Travis and Jason Kelce. Travis gave a shoutout to Swift, stating, "Just bought all her music back so it’s finally hers." Fans of Swift, known as Swifties, took to social media to voice their appreciation for Travis Kelce's show of support, expressing their enjoyment of the moment. Comments flooded in, emphasizing how adorable it was to see the Kelce brothers engaged in celebrating Swift's success. This moment showcased not only Travis's excitement about Swift's accomplishment but also highlighted the supportive relationship they share. Additionally, this victory comes amidst ongoing discussions about the rights of artists over their music, indicating a broader industry issue. Swift's long battle to regain her master recordings has resonated with many artists who are also advocating for greater ownership and control over their creative output. The reactions from fans and celebrities alike underline the significance of Swift's triumph in the music industry, emphasizing its impact not just on her career but also as a message to many artists fighting similar battles.