Utah enacts law to protect child influencers after abuse case

In Utah, new legislation was implemented to safeguard the rights and finances of children involved in online content creation. This move was largely prompted by the child abuse conviction of Ruby Franke, a prominent YouTuber known for dispensing parenting advice. In 2023, her actions raised concerns about the wellbeing of her six children, whom she frequently featured in videos. The law was signed by Governor Spencer Cox, following suggestions made by Franke's ex-husband, Kevin Franke. He publicly expressed regrets over allowing his children's lives to be broadcasted online for profit. Under the new law, creators who earn over $150,000 annually from content that includes children will be required to allocate 15% of their earnings into a trust fund for the minors involved. This financial safeguard is designed to ease the potential exploitation of child influencers, as they typically lack the agency to consent to their own participation in such online endeavors. Kevin Franke, advocating for the law, stated that children cannot give informed consent, emphasizing the moral responsibility of content creators to protect their kids from harm. Ruby Franke’s case has underscored the largely unregulated nature of the content creation industry, sparking discussions across multiple states considering similar protections for young participants. The Franke saga began with a YouTube channel titled '8 Passengers,' launched in 2015, which attracted millions of viewers. However, Ruby Franke eventually partnered with therapist Jodi Hildebrandt, leading to allegations of severe abuse that ultimately resulted in their arrests. The children had been subjected to extreme disciplinary measures, and the court case drew significant media attention, amplifying calls for policy changes regarding child involvement in digital content creation. Furthermore, some of Ruby Franke's own children have spoken out against the exploitation they experienced as a result of their mother's pursuit of online fame. Eve Franke, the youngest child, conveyed to lawmakers her hope that legislation could prevent other children from facing similar situations, stating that while platforms like YouTube can foster community, it is crucial to safeguard minors from potential exploitation. These developments reveal a growing awareness of the ethical implications surrounding child influencers and the urgent need for legislative frameworks to protect them within a virtual landscape that is still forming guidelines and regulations.