Apple Launches New AI Tools for iPhone, iPad and Mac in US
- Apple has released its new AI-powered tools, Apple Intelligence, in the United States.
- These tools, enhancing writing, Siri's capabilities, and other applications, will also launch in the UK in December.
- The move reflects Apple's strategy to enter the AI market while focusing on user privacy and security.
In the United States, Apple has begun rolling out its first set of AI-powered tools known as Apple Intelligence, as part of a free software update available to compatible users of its iPhone, iPad, and Mac devices. These generative AI tools enhance multiple applications including writing assistance, smarter features for Siri, improved functionality for the Photos app, and email and message prioritization. This launch, first announced in June, marks Apple's strategic entry into the competitive AI landscape that gained momentum after ChatGPT's release almost two years ago. As Apple rolls out these features, it is also looking to integrate ChatGPT into its offerings later this year. Currently, the United States is the only country where these tools have been made available, but a UK launch is scheduled for December, albeit limited to specific iPhone models. Outside the U.S., some users can access these features by adjusting their settings to US English, while broader availability in the European Union remains uncertain due to ongoing regulatory discussions. Apple's CEO Tim Cook expressed excitement over the potential of Apple Intelligence to enrich user experiences while upholding strong privacy standards. With a focus on on-device processing and a feature called Private Cloud Compute, Apple aims to enhance data security by minimizing reliance on cloud processing, thereby ensuring that users' data remains private. Overall, the introduction of Apple Intelligence signifies a new chapter for the company, positioning itself as a serious player in the AI arena while emphasizing privacy and security as core values.