Jul 23, 2024, 2:10 PM
Jul 23, 2024, 2:10 PM

General Motors Halts Production of Autonomous Cab, Shifts Focus to Chevrolet Bolt

Highlights
  • General Motors is indefinitely halting production of the Cruise Origin, an autonomous vehicle.
  • The company is redirecting resources to enhance production of the Chevrolet EV Bolt.
  • This strategic shift reflects GM's prioritization of its electric vehicle lineup.
Story

General Motors (GM) has announced an indefinite halt to the production of its autonomous cab, the Cruise Origin, as the company seeks to streamline its efforts in the autonomous vehicle sector. CEO Mary Barra informed shareholders that GM will redirect its focus towards the next-generation Chevrolet Bolt, citing regulatory challenges and high production costs associated with the Origin's unique design. This strategic pivot aims to optimize resources and reduce per-unit costs. The decision comes on the heels of a significant setback for GM's autonomous vehicle unit, Cruise, which faced scrutiny following a serious accident in October 2023. A woman was struck and dragged by a Cruise robotaxi, leading to a pause in driverless operations and the dismissal of several executives. An analysis commissioned by GM attributed the incident to a series of technical failures, prompting an investigation by the Justice Department. In response to these challenges, GM announced plans to cut spending on Cruise by approximately $1 billion this year. The company is now under the leadership of Marc Whitten, a founding engineer at Xbox and Xbox Live, who has been tasked with revitalizing the Cruise unit and advancing GM's vision of making self-driving cars a reality. As GM navigates these turbulent waters, the shift towards the Chevrolet Bolt represents a strategic move to regain momentum in the autonomous vehicle market while addressing the complexities and costs associated with the Cruise Origin.

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