Businesses prepare for a massive influx during March Madness in San Francisco

In the United States, March Madness has arrived in San Francisco, with the Chase Center preparing to host exciting college basketball events. This Thursday marks the start of the tournament, kicking off with doubleheader Sweet Sixteen matchups that are set to attract sports fans from across the nation. Local businesses, particularly in Thrive City, anticipate a significant boost in revenue as they prepare for larger crowds than usual. Shane Curran, the manager of Seor Sisig, a new restaurant in the area, highlighted that they are ready and stocked for the influx of customers expected during the tournament. Business owners in Thrive City are enthusiastic about the opportunities this sporting event brings. Despite the relatively quiet atmosphere on Wednesday afternoon just before the games, restaurateurs like Curran and Holly Minix at Kayah, a nearby Burmese restaurant, expect that this will quickly change as basketball fans flood the area. Curran expressed confidence in their preparations, predicting that the volume of business could be almost double that of the average Golden State Warriors game, significantly boosting their sales and visibility in the community. These expectations are rooted in the success witnessed during previous events; for instance, when the All-Star Game took place in February, Seor Sisig experienced a surge in business, reportedly earning two to three times their usual sales for a single Warriors game. Both Curran and Minix recognize that the added attention from events like March Madness not only benefits their individual restaurants but also enhances the overall appeal of Thrive City as a vibrant destination. They believe the more patrons that come to the area, the better it will be for all local businesses. As the Sweet Sixteen matchups draw near, both establishments are eagerly preparing for any potential rush for meals and drinks, hoping to capitalize on the excitement created by the tournament. The growth of Thrive City has allowed establishments like theirs to thrive and attract more patrons over time, as more people become aware of the dining options available. This communal spirit among businesses in the area is seen as essential to their collective success, as each vendor contributes to the overall atmosphere and draws in customers. Overall, the upcoming games are not just a sporting spectacle but a critical opportunity for the local economy to grow stronger and more interconnected.