MSNBC rebrands as MS NOW after NBC spinoff
- As part of Comcast's spinoff from NBCUniversal, MSNBC will change its name to My Source News Opinion World later this year.
- The network plans to drop the NBC peacock logo and is investing in new journalist roles, indicating growth despite industry-wide trends of downsizing.
- This rebranding marks a significant shift for the network, aligning with its mission to continue providing trusted news while embracing its independent identity.
In late 2024, Comcast announced the spin-off of several cable networks, including MSNBC, into a new independent company named Versant. This significant corporate restructuring involves MSNBC changing its name to My Source News Opinion World, abbreviated as MS NOW. The change aims to establish a distinct identity separate from NBCUniversal, to which MSNBC has been tied since its inception in 1996 as a partnership with Microsoft. MSNBC's historic branding has undergone scrutiny, as the network has cultivated a progressive audience while operating under NBC's branding. With the new name, the network not only reaffirms its commitment to providing reliable news and opinion journalism but also announces the removal of the iconic NBC peacock logo from its branding. Alongside the name change, MSNBC has seen a considerable recruitment effort, hiring around 100 new journalists to enhance its newsroom capabilities despite many news networks shrinking in recent times. The management firmly believes the new branding reflects their mission of delivering accurate news and opinion pieces, prioritizing a progressive audience while asserting their independence from traditional media affiliations. They assure viewers that despite the name change, both the focus of the programming and the well-known personalities will remain consistent as they look to navigate their path forward in the media landscape.