Dallas Cowboys valued over $10 billion

The Dallas Cowboys have made history as the first professional sports team to be valued at over $10 billion, according to Sportico’s 2024 NFL rankings released on Tuesday. The franchise, owned by Jerry Jones, is now valued at $10.32 billion, a significant increase from the previous estimate of $9.2 billion in February. Jones, who purchased the team in 1989 for approximately $140 million, has transformed the Cowboys into a financial juggernaut, despite the team’s struggles to replicate its past Super Bowl successes. While the Cowboys have not won a Super Bowl since the 1995 season, their popularity remains robust, generating an estimated revenue of $1.2 billion in 2023. This figure is 50% higher than the second-ranked Los Angeles Rams, valued at $7.79 billion. The New York Giants, New England Patriots, and San Francisco 49ers round out the top five franchises, with values of $7.65 billion, $7.31 billion, and $6.86 billion, respectively. Despite their financial success, the Cowboys have faced challenges on the field, with only five playoff wins in the last 28 years. Their most recent postseason ended in disappointment with a loss to the Green Bay Packers in the Wild Card round. Additionally, negotiations for a new contract with star wide receiver CeeDee Lamb have stalled, as Jones indicated there is no urgency to finalize a deal. Overall, the NFL continues to thrive financially, with the average franchise value rising to $5.93 billion, reflecting a 15.4% increase from the previous year.