MrBeast Reviews Workplace After Allegations

NEW YORK — YouTube sensation MrBeast, whose real name is Jimmy Donaldson, has announced a comprehensive evaluation of the internal culture within his rapidly expanding media empire. A confidential memo, obtained by The Associated Press, reveals plans for an investigation into allegations of inappropriate behavior among employees, alongside infrastructure changes aimed at fostering a safer work environment. The memo, addressed to “Team Beast,” outlines the hiring of a chief human resources officer and mandatory sensitivity training for all staff. The announcement follows recent scrutiny of Donaldson's past, including the resurfacing of clips featuring his use of homophobic and racist language. Additionally, safety complaints have emerged from contestants involved in his ambitious game show, which boasts a $5 million grand prize and 1,000 participants. Contestants reported inadequate access to food, water, and medication during production, raising concerns about the working conditions on set. In response to these issues, Donaldson has engaged the law firm Quinn Emanuel Urquhart & Sullivan to investigate allegations against former employee Ava Tyson, who departed the company amid accusations of sharing inappropriate messages with minors. As MrBeast's brand continues to grow, he emphasized the need for a cultural shift to ensure all employees feel secure and valued. Industry experts, such as Jake Bjorseth from the Gen Z advertising agency Trndsttrs, warn that as MrBeast's company adopts a more corporate structure, he must balance risk management with maintaining the unique appeal that has garnered him millions of followers. The outcome of these changes could significantly impact his diverse audience.