A shopper finds shocking £197 meal deal with keg of beer at Morrisons

In the United Kingdom, specifically at a local Morrisons supermarket, a TikTok user named Connor Cosgrove captured an astonishing meal deal that left many shoppers in disbelief. The deal, which was posted online, priced at £197, features a 6-liter keg of Camden Pale Ale, which is approximately equivalent to 10.5 pints. The keg itself is priced separately at £32.50, but it was marked as part of a larger meal deal that caught attention for its unusual inclusions. Instead of traditional items like sandwiches or crisps typically seen in meal deals, customers are presented with this extravagant combination of a keg and a beer-dispensing machine. The Perfect Draft Machine, which is included in the meal deal, allows customers to enjoy draft pints at home with a sleek design and promises quality similar to that of a pub. The company behind the machine boasts a collection of over 40 different kegs, ensuring a wide selection for consumers. It is designed to keep beer fresh and carbonated for up to 30 days, which is an appealing characteristic for home users looking for convenience. Additionally, the brand operates a program where customers can return empty kegs for a £5 credit, providing an incentive for recycling and encouraging loyal patronage. Reactions to Cosgrove's TikTok video, which has amassed more than 110,000 views, revealed a range of humorous and surprised responses from viewers. Many users expressed amazement at such a deal, with one even cheekily suggesting the phrase "Have your meal deal and back to the office," indicating a lighthearted take on the situation. The video showcases the growing trend of supermarkets diversifying their meal deals, venturing beyond traditional food items to tap into the alcoholic beverage market. This unexpected meal deal may signal a change in consumer behavior, as shoppers are increasingly seeking value in their purchases, even in unconventional formats like this. The promotional strategy could attract a particular demographic looking for a unique experience when enjoying their beverages, potentially reshaping how meal deals are perceived and implemented in grocery stores across the country in the future.