Owens Joins Bears and Partners with GoodSport

In a significant move, NFL player Jonathan Owens has signed a two-year contract with the Chicago Bears, transitioning from their NFC North rivals, the Green Bay Packers. This announcement comes alongside his new role as the face of GoodSport, a burgeoning sports drink brand known for its natural electrolyte hydration formula. Owens revealed that he has been a fan of GoodSport since his training camp days with the Packers, leading to a formal partnership after he and his team reached out to the company. GoodSport distinguishes itself in the competitive sports drink market by utilizing naturally sourced electrolytes derived from milk, making it lactose-free. A study conducted by Arizona State University's Hydration Science Lab indicated that GoodSport outperformed other leading brands in terms of electrolyte content, a crucial factor for Owens. He expressed satisfaction with the drink's ingredients, noting that it provided a superior combination of carbohydrates and electrolytes compared to other options he had tried. Michelle McBride, the founder and CEO of GoodSport, emphasized that Owens' personal story resonated with the brand's mission, making him an ideal ambassador. She acknowledged the importance of celebrity endorsements in the industry, while Owens highlighted the alignment of his values with the company’s vision. The partnership is particularly fitting as GoodSport is based in Chicago, coinciding with Owens' new role on the Bears. GoodSport offers a variety of flavors, including Citrus, Fruit Punch, and Cherry Lemonade, and is available for purchase on its website, Amazon, and select Walmart locations throughout Chicago and the Midwest.