Roy Rogers returns to New Jersey with new restaurant opening

In the United States, specifically in New Jersey, Roy Rogers Restaurants has recently undertaken a significant initiative to revive its brand. Last week, the fast-food chain opened a new restaurant location in Cherry Hill, marking a strategic return to the southern New Jersey and Philadelphia markets after a notable absence since the 1990s. This move is part of a broader strategy for the company's resurgence on the East Coast, aiming to attract a diverse and growing community in the region. Jim Plamondon, the co-President of Roy Rogers Restaurants, expressed excitement about this long-anticipated return and the opportunity to introduce the brand's quality and variety to a new generation of customers. The company has extended gratitude to the community of Cherry Hill for their warm welcome following the opening, indicating that there will be more developments in the future. Roy Rogers Restaurants was originally founded in 1968, and it once boasted nearly 650 locations before undergoing significant changes in ownership. The brand began losing many of its restaurants after Hardee's acquired the chain in 1990. Following years of conversion and sales of locations to various fast-food chains, the brand was eventually reacquired by the Plamondon family in the early 2000s. Since then, the company has been strategically expanding and currently operates 24 company-owned and 16 franchise restaurants across seven states. With this new opening, Roy Rogers aims not only to expand its footprint but also to restore its legacy in the fast-food industry on the East Coast.