Greggs boosts sales with autumn menu launch and new shops

In the UK, Greggs has reported a significant increase in sales, with a 10.6% rise over the 13 weeks leading up to September 28, compared to the same period last year. This growth is attributed to the launch of its autumn menu, which features popular seasonal items like the pumpkin spice latte and a new pumpkin spice doughnut. September proved to be particularly strong for the chain, coinciding with the menu's introduction. The company has also expanded its physical presence, opening over 150 new shops this year, including innovative drive-thru locations in Bristol to cater to on-the-go customers. Looking ahead, Greggs plans to continue its expansion, aiming to open between 140 and 160 new shops in 2024. Despite the challenges posed by inflation, the company has managed to keep cost increases at around 4%, aided by fixed energy costs. This strategic approach positions Greggs favorably in the competitive bakery market, as it adapts to consumer trends and preferences while maintaining a robust growth trajectory.