You can’t have 5 priorities—even Steve Jobs and Bob Iger couldn’t

In the late 1990s, Steve Jobs returned to Apple after a period of decline, where he implemented a significant reduction in the company's product line, focusing on only four key products. This strategic simplification was aimed at revitalizing the brand and aligning the organization towards a clear vision. Similarly, Robert Iger, who served as CEO of the Walt Disney Company from 2005 to 2020, faced a challenge in defining his priorities. Initially overwhelmed by a list of five, he recognized the need for clarity and inspiration, ultimately narrowing his focus to three key priorities. These included enhancing high-quality branded content, leveraging this content for streaming growth, and expanding the experiences segment, which encompasses theme parks and cruises. Under Iger's leadership, Disney saw significant improvements, including a turnaround in its streaming segment, which reported earnings of $47 million in the third quarter of 2024, compared to a substantial loss in the previous year. The experiences of both leaders highlight the importance of prioritization and focus in achieving organizational success, as supported by research indicating that fewer priorities lead to better outcomes. This approach is increasingly relevant in today's fast-paced business environment, where clarity and strategic direction are essential for navigating complex challenges.