bettermoo(d) launches Moodrink Barista in Canada with initial orders

bettermoo(d) Food Corporation, based in Vancouver, has received initial purchase orders for its newly launched Moodrink Barista Edition from United Natural Foods Canada and a West Coast coffee shop distributor. This launch follows the product's official introduction in late August 2024, indicating strong market interest in the innovative plant-based beverage. The company aims to target coffee shops and food service establishments while also seeking placement in retail chains across Canada. The coffee industry in North America has shown consistent growth, with a market valuation of approximately US$ 18.23 billion in 2023, projected to reach US$ 27.06 billion by 2030. This growth is driven by the high daily coffee consumption among individuals in the region, averaging three cups per person. bettermoo(d) is strategically positioning itself to capitalize on this expanding market segment by offering a product specifically designed for baristas and coffee enthusiasts. With a strong presence in British Columbia and Alberta, the distribution partners are well-equipped to support the placement of Moodrink Barista in numerous coffee and snack shops. The potential for securing placements in over 1,100 coffee shops in British Columbia and nearly 1,000 in Alberta presents a significant opportunity for bettermoo(d) to enhance its brand visibility and drive growth in the lucrative coffee sector. The company is committed to continuous research and development in the dairy alternatives market, with plans to expand its product line beyond Moodrink to include other innovative offerings. This approach not only aims to meet consumer demand for healthier options but also aligns with bettermoo(d)'s mission to promote sustainability and better choices for the planet.