Bicycle coffee vendors flood the streets of Jakarta

In Indonesia, specifically in Jakarta, the popularity of mobile coffee sellers known as Starlings has been steadily rising. They sell instant coffee and other packaged drinks from bicycles and are available throughout the day, from dawn to midnight. The mobile vendors have emerged as a cost-effective alternative for many residents who may not have access to more upscale coffee shops. This trend has been fueled by the country's strong coffee culture, with roughly 79% of Indonesians consuming coffee regularly. Notably, these vendors, though called Starlings, are not affiliated with any major coffee franchises such as Starbucks. They sell their beverages at significantly lower prices than those found in upscale establishments, making coffee accessible to a broader audience. Syaiful, a local coffee supplier, plays a crucial role in the success of these Starlings. Operating from a small room in a settlement aptly named Starling Village, he provides these vendors with the necessary equipment, including bicycles and coffee supplies. His ability to sell over 1,000 sachets daily to numerous riders demonstrates the high demand for this convenient coffee option in the urban setting of Jakarta. The mobility of the sellers allows them to cater to customers in various locations, including sidewalks, parks, and construction sites—places where traditional coffee shops might not reach. One of the prominent vendors, Sander, has been part of this evolving coffee market for a decade, witnessing firsthand how the preference for mobile coffee has transformed. Similar to Syaiful’s operation, he relies on a minimal initial investment to maintain his business, which consists mainly of instant coffee to keep costs low. Given the economic disparity in Jakarta, where wealthier individuals tend to frequent upscale shops, many of the area’s poorer residents turn to Starlings for their daily caffeine fix. Sander’s adherence to this business model allows him to serve around 65 customers daily, earning a modest income that highlights the role of these vendors in the larger economic landscape. The rise of Starlings indicates a shift in urban coffee consumption patterns. In the past, more traditional storefronts dominated the market, but now, these mobile sellers are rapidly replacing them. Vendors have become vital components of Jakarta's coffee culture. The phenomenon exemplifies how innovative business models can flourish in urban settings, driven by the needs of the people. The coffee landscape in Indonesia continues to evolve, with the Starlings solidifying their place as an important supply source in the ever-busy life of Jakarta’s residents.