The HWP Group Reshuffles Leadership to Enhance Client Experience
- The HWP Group announced new executive roles to strengthen its client-centric approach.
- Jessica Cini becomes Chief Commercial Officer, focusing on business development and corporate communications, while Jay Romano serves as Chief Experience Officer, driving innovation.
- These leadership changes are intended to foster growth and enhance the delivery of educational content to healthcare professionals.
On November 5, 2024, The HWP Group announced the creation of new executive roles aimed at enhancing its client-centric approach. The company, formed through the merger of Health & Wellness Partners, LLC, and Hybrid Healthcare Communications, LLC in late 2023, appointed Jessica Cini as Chief Commercial Officer and Jay Romano as Chief Experience Officer. Jessica Cini will be responsible for overseeing account management, business development, and corporate communications, while Jay Romano will focus on agency innovation and improving client experiences. These changes reflect the company’s commitment to better serving their clients by refining their strategic approach. The leadership adjustments are seen as essential in navigating the increasingly competitive landscape of medical communications where delivering meaningful education is paramount. Both executives expressed excitement about their new positions and the potential for collaboration to expand offerings for clients. Jani Hegarty, the CEO and Founder, commented on the future direction of The HWP Group, emphasizing that growth focused on client needs is crucial. The newly defined roles are expected to accelerate this growth and strengthen the company’s position in the healthcare communication sector. Cini and Romano aim to provide innovative solutions and memorable experiences that will ultimately benefit healthcare professionals and their clients. The HWP Group is based in Upper Saddle River, New Jersey, with a secondary office in San Diego, California, and currently offers services such as medical marketing, speaker bureau management, congress management, and medical affairs.