Epic Games reveals Lego Brick Life, a new family-friendly chaos in Fortnite
- Epic Games and Lego have launched a new roleplaying experience called Brick Life within Fortnite, aimed at diversifying gameplay options.
- Brick Life features a Lego-themed city where players can explore and take on different jobs, marking a departure from the traditional battle royale structure.
- This initiative reflects a long-term partnership between Epic and Lego as they strategize to appeal to a wider audience in the gaming community.
In South Korea, the gaming landscape has shifted with the introduction of an innovative roleplaying experience within Fortnite, named Brick Life. Launched on December 12, 2024, this new addition aims to broaden Fortnite's appeal beyond its traditional battle royale roots, catering to a wider audience, including families and younger players. Brick Life invites players to engage in nonviolent roles within a Lego-themed city, where they can undertake various jobs and socialize with others. This development follows Epic's strategy to diversify gaming experiences within Fortnite's ecosystem. The rebranding of Lego Fortnite and the rename of its survival game to Lego Fortnite Odyssey are part of a broader plan initiated around a year ago. Epic Games and Lego have forged a long-term partnership to explore various gaming experiences that encourage creativity and interpersonal interactions. The duo's focus is to ensure that the game remains relevant by attracting a range of players, including hardcore battle royale fans while simultaneously offering alternatives for those who seek diverse gameplay. Winterbottom, a spokesperson from Epic, emphasized their long-term vision and commitment to expanding Fortnite into a broader video game platform beyond standard battle royale formats. The key takeaway from this launch is the recognition that not all players enjoy battle royale; therefore, it's crucial to provide varied experiences that can coexist in Fortnite's ecosystem. The reception of these new experiences indicates that there is a significant player base eager for alternative gameplay options. The Brick Life experience allows players to explore a Lego-constructed city alongside up to 31 other participants. Different occupations such as courier and security guard can be assumed, and there are creative elements such as designing homes and engaging in themed locations. This marks a strategic pivot as Epic Games continues to experiment with integrating family-friendly content, positioning Fortnite as more than just a battleground designed for competitive play. As part of their continuous evolution, Epic has announced additional support systems, including a revamped text chat feature across all Fortnite experiences, further enhancing social interaction among players.