Argentina"s controversial biopic on president Javier Milei launches in 2023

On September 11, 2023, a six-part biopic series about Javier Milei, Argentina's far-right president, premiered on X, a social media platform. The series, directed by Santiago Oria, who is also the audiovisual director for the presidency, is described as a 'propaganda film' that chronicles Milei's rise from a television pundit to the presidency. The first two episodes focus on his campaign, while the remaining episodes detail his journey to becoming president, culminating in his election victory on November 19, 2023. The series features a mix of archival footage and previously unseen material, aiming to portray Milei's political ascent as a significant phenomenon. The promotional efforts for the series were spearheaded by Milei himself, who shared the trailer with his substantial following on social media. The trailer emphasizes Milei's dramatic rise and includes powerful slogans designed to captivate viewers. Santiago Oria, the director, openly acknowledges the series' intent as a form of propaganda, reflecting his admiration for Milei's liberal economic views. Oria's background in music videos and his desire to create films with a liberal perspective led him to collaborate with Milei, particularly during the pandemic when Milei was promoting his book on economic issues. The release of this biopic has sparked discussions about the role of media in politics, especially in the context of a government-backed production that aims to shape public perception of a controversial leader. The series is positioned as a celebration of Milei's political journey, raising questions about the implications of such narratives in contemporary Argentine society.