ZOMOZ Mezcal Launches in the U.S. Celebrating Mexican Heritage

ZOMOZ Mezcal, a new brand in the U.S. market, is proudly owned by a group of Mexican friends and crafted by a fourth-generation maestra mezcalera in Oaxaca. Isabel Santiago, the first woman in her family to distill mezcal, draws on her family's rich heritage, which includes her great grandfather, Valente Santiago, who worked in agave plantations. The brand emphasizes its Mexican roots, stating it is not a 'white label' mezcal but a representation of family, culture, and hard work. The mezcal is produced using traditional methods, where agave is roasted in a conical pit for five to six days, followed by fermentation in pine wood tanks. The distillation process, developed by Isabel, ensures a smooth finish with a 40% alcohol content. ZOMOZ has already gained recognition, winning multiple awards, including Double Gold at the San Francisco World Spirits Competition 2024. The brand aims to celebrate Mexican identity and the immigrant experience, highlighting the craftsmanship that has been refined over generations. De la Vega, a co-founder, emphasizes that the focus is on the mezcal and the artisans behind it, rather than celebrity endorsements. The flavor profile includes subtle smokiness with hints of vanilla, dry lemon, and white pepper, creating a unique sipping experience. ZOMOZ Mezcal not only seeks to carve a niche in a competitive market but also aspires to connect consumers with the celebratory nature of Mexican culture through its handcrafted products. The brand's mission is to elevate the perception of mezcal while honoring the traditions and hard work of those who produce it.