Brooke Shields leads discussion on shingles risk for adults 50+ in new film

Brooke Shields has partnered with GSK to lead a campaign aimed at educating adults aged 50 and older about the risks associated with shingles. This initiative is part of GSK's THRIVE@50+ campaign, which encourages individuals in this age group to take proactive steps in safeguarding their health. Shields directed a short film featuring various celebrities and advocates who share their experiences and emphasize the importance of discussing shingles risk with healthcare professionals. Shingles, caused by the reactivation of the varicella-zoster virus, poses a significant health risk, particularly for those over 50, as nearly all adults in this age group carry the virus. The campaign highlights that 99% of individuals over 50 are at risk for developing shingles, although not everyone will experience the disease. The film aims to empower viewers to embrace aging while also recognizing the new health challenges that may arise. The short film features influential women, including actress Gina Torres and football mom Donna Kelce, who share their personal stories and the strength they have found in their later years. This collaboration seeks to shift the narrative around aging, encouraging a more positive outlook while addressing health vulnerabilities. By raising awareness about shingles and promoting vaccination, the campaign aims to help older adults maintain their health and continue thriving in their lives. The initiative underscores the importance of open conversations with healthcare providers regarding shingles risk and preventive measures.