Revitalizing the Via dell’Amore for a New Tourism Approach

The reopening of the Via dell’Amore, a cherished pathway in Cinque Terre, marks a significant moment for local tourism officials who aim to reshape the region's visitor experience. This iconic trail, which connects the picturesque villages of Riomaggiore and Manarola, has been a beloved spot for generations, with locals recalling fond memories of family walks and childhood adventures along its scenic route. After undergoing a substantial renovation costing approximately 24 million euros, the path is now secure for tourists, addressing safety concerns that have plagued the area. The restoration aims to prevent accidents while preserving the trail's natural beauty, which has drawn increasing numbers of visitors in recent years. Local residents, like Roberta Pecunia, reflect on the trail's historical significance, emphasizing its role in community life. However, the surge in tourism has raised concerns among local officials about the impact on the region's character. Massimo Giacchetta, president of a small-business association, expressed worries that Cinque Terre is becoming overly commercialized, likening it to a "Disneyland" experience. This sentiment underscores the need for a balanced approach to tourism that respects the area's heritage while accommodating visitors. As the Via dell’Amore reopens, officials hope it will serve as a catalyst for a more sustainable tourism model, encouraging visitors to explore beyond the main attractions and engage more deeply with the local culture and environment.