Starbucks introduces brown sugar cream cold foam during free cold foam days

Starbucks is launching a new promotion called Cold Foam Days, offering free cold foam on any cold drink from May 7 to May 11, 2025. This initiative is designed to encourage customers to explore various drink combinations and enhances their experience with cold beverages. Starbucks Rewards members are the primary beneficiaries of this offer, allowing them to customize any cold drink with free additions of cold foam during this limited-time event. The new flavor being introduced alongside this promotion is called Brown Sugar Cream Cold Foam, characterized as having a light texture with a sweetness reminiscent of caramel. This topping is particularly marketed as pairing well with several of Starbucks' popular cold beverages, including Cold Brew, Iced Chai, and Iced Flat White. The promotion not only highlights existing flavors but also encourages customers to experiment with novel pairings. Starbucks has also prompted consumers to try combinations such as Vanilla Cream Cold Foam with an Iced Matcha Latte or Salted Caramel Cream Cold Foam with an Iced Caffe Latte, essentially promoting a range of customization options. For those who want to take advantage of this offer, joining Starbucks Rewards can be done conveniently through their app or website. Starbucks aims to enhance customer engagement and satisfaction by promoting new flavors and drink customizations, ultimately fostering brand loyalty through attractive promotional offers.