Everton faces crisis but announces record off-field news
- Everton has signed a record-breaking multi-year deal with Red Bull, becoming the club's new 'Official Energy Drink Partner'.
- The partnership will see Red Bull's branding featured prominently at the club's training complex and during matches, while the deal coincides with Everton's transition to a new stadium.
- This agreement highlights the club's ongoing efforts to secure lucrative commercial partnerships despite a challenging start to the season on the pitch.
Everton Football Club has recently secured a landmark partnership with Red Bull, marking a significant milestone in the club's commercial strategy. This record-breaking multi-year agreement designates Red Bull as the club's 'Official Energy Drink Partner', replacing Lucozade. The deal is particularly noteworthy as it will be active during the club's final season at Goodison Park and as they transition to their new stadium at Bramley Docks. The partnership will allow Red Bull to promote its brand extensively across Everton's physical and online platforms. Fans can expect to see Red Bull branding on various items at the club's Finch Farm training complex, as well as during home and away matches. This visibility is expected to enhance the brand's global reach, similar to recent agreements Red Bull has made with other clubs in the Premier League. Richard Kenyon, Everton's chief commercial and communications officer, expressed enthusiasm about the collaboration, emphasizing the potential for innovative initiatives as the club prepares for its new stadium. This partnership is part of a broader trend, as Everton has been actively securing multiple commercial deals in recent months, showcasing the dedication of their partnerships team. Despite facing challenges on the pitch this season, the club's ability to attract high-profile partnerships like this one indicates a strong commitment to enhancing its commercial viability and brand presence in the competitive landscape of football.