Japan's Enduring Love for Cats: A Cultural Phenomenon

Japan's affection for cats has deep historical roots, predating the viral cat photos of social media. Literary critic Kai Nagase notes that the modern cat culture in Japan emerged during the consumer boom of the 1970s and 1980s, with iconic characters like Hello Kitty playing a pivotal role. This character not only rivaled Mickey Mouse in merchandise sales but also helped globalize the Japanese concept of Kawaii, which celebrates cuteness through childlike designs. Nagase emphasizes the "soft power" of characters like Hello Kitty and Doraemon, which have significantly influenced contemporary Japanese literature and culture. The origins of cats in Japan can be traced back to the 6th century when they were brought from China to protect Buddhist scriptures from rodents. This historical context intertwines with Japan's rich folklore, which features supernatural beings, including cats. The cultural significance of cats is further enhanced by the spiritual beliefs of Buddhism and Shintoism, which emphasize a deep respect for nature. This era also witnessed the flourishing of Japan's cultural heritage, including kabuki theater, haiku poetry, and ukiyo-e woodblock prints, with many artists depicting cats in their works. Notable haiku poet Matsuo Basho, who lived from 1644 to 1694, captured feline behavior in his poetry, illustrating the longstanding connection between cats and Japanese art. In contemporary Japan, cats remain the most popular pets, with over 9 million registered cat owners as of 2023, reflecting the ongoing devotion to these beloved animals. Jieun Yoo, founder of Necoya Books in Tokyo, aims to foster a community of cat lovers through her bookstore, further highlighting the cultural significance of cats in Japanese society.