Harris campaign boosts Hispanic outreach with $3M radio buy in swing states

The Harris-Walz campaign is intensifying its outreach to Hispanic voters, particularly in swing states like Nevada and Arizona, which have significant Latino populations. This initiative includes a $3 million radio advertising buy aimed at engaging these communities during Hispanic Heritage Month. Campaign manager Julie Chavez Rodriguez emphasized the importance of this outreach, highlighting the critical role Hispanic voters will play in the upcoming election against Trump and his policies perceived as anti-Latino. In addition to radio ads, the campaign is launching a bilingual phone banking program designed to educate Hispanic voters about the election and relevant political issues. The campaign aims to connect with 500,000 Hispanic voters through a call-a-thon next month, showcasing their commitment to voter engagement. The campaign will also feature events in collaboration with Rep. Chuy Garcia in Michigan, further solidifying their outreach efforts. Vice President Harris and Governor Tim Walz plan to participate in various events, including celebrations for Mexican Independence Day, to connect with the Latino community. This comprehensive strategy reflects the campaign's recognition of the importance of Hispanic voters in determining the election's outcome. By leveraging cultural events and targeted communication efforts, the Harris-Walz campaign seeks to mobilize support and ensure that Latino voices are heard in the electoral process.